Mark your calendars because Friday, September 19 is about to feel like Christmas morning for tech lovers. Apple’s gone and launched not one, not two, but three brand-new iPhones, and each one is coming for our wallets in a different way.
Image credit: iPhone Air | Supplied
First up, the iPhone Air (landing in Australia on Friday, 19 September). Think of it as the supermodel of the iPhone family—impossibly thin, crazy light, but still strong enough to handle your daily chaos. It’s rocking a stunning 6.1-inch edge-to-edge OLED display, the latest A18 chip for smooth-as-butter performance, and all-day battery life. Basically, it’s the perfect everyday upgrade if you want all the essentials wrapped up in a slim, stylish package. Available in four stunning finishes (space black, cloud white, light gold, and sky blue), prices start from $2,599 and pre-orders kick off Friday, 12 September.
Image credit: iPhone 17 | Supplied
Then there’s the showstopper: the iPhone 17. This one’s all about power, performance, and next-level content creation. We’re talking a 6.3-inch Super Retina XDR ProMotion display (yep, brighter and smoother than ever), a brand new Centre Stage selfie camera that auto-adjusts to keep you and your mates perfectly in frame, and a triple 48MP camera system that basically turns every photo into Insta gold. Plus, the new Ceramic Shield 2 means no more crying over scratched screens. Starting at $1,399 with 256GB of storage, the iPhone 17 is dropping the same day (19 September) in five dreamy shades: lavender, sage, mist blue, black, and white.
Image credit: iPhone 17 Pro | Supplied
But wait, there's more. Apple also unveiled the iPhone 17 Pro (from $1,999) and iPhone 17 Pro Max (from $2,199), and honestly? These are the beasts of the lineup. Packed with the brand-new A19 Pro chip, an insane triple 48MP camera setup (including the longest zoom Apple’s ever done at 8x), and a vapor chamber cooling system straight out of a gaming laptop, they’re built for the content creators, gamers, and anyone who lives life in 4K HDR. Oh, and battery life? Apple says it’s their best yet, so you can finally stop panic-hunting for a charger at 3 p.m. Design-wise, the Pros are flexing a slick new aluminum unibody that keeps things strong but lightweight, plus they come in three fresh shades—deep blue, cosmic orange, and silver. The displays are brighter, tougher (Ceramic Shield now covers the front and the back), and smoother than ever with ProMotion up to 120Hz. For the selfie-obsessed, the new 18MP Center Stage front cam literally adjusts to fit your squad into the frame.
Basically, Apple’s September lineup is a full buffet: iPhone Air for the minimalists, iPhone 17 for the everyday power users, and the iPhone 17 Pro series for anyone who wants their phone to double as a camera rig, gaming console, and production studio. Pre-orders kick off Friday, September 12, with all models hitting shelves on Friday, September 19. The real question is: which team are you joining?
Main image credit: iPhone 17 | Supplied